Public Relations Plan for Merger and Acquisition Essay

Public Relations Plan for Merger and Acquisition - Essay Example Furthermore, a business may acquire another so that it expands its coverage of a given market, giving it a competitive edge over its competitors. Besides enabling a business to maintain and expand its grip on its customers or markets, mergers and acquisitions assist businesses to venture into new locations, thereby increasing productivity and profitability. Although they are closely related terms, merger and acquisition are two distinct concepts that should be easily distinguished from each other. In essence, acquisition refers to a scenario in which one business buys another business entity. Although any business may opt to merge with others, those seeking to expand their markets and those facing negative publicity due to their monopolistic characters, political influences or lack of public trust are found to be more likely to merge in order to survive in the competitive markets (Oliver, 2004). For such a company or a corporate organization, it is imperative that effective public re lations strategies, plans and campaigns are established, implemented, evaluated and reformed in cases where they are not effective enough. It is therefore essential that an elaborate public relations plan